Capability Profiles
Strategic Marketing
Working closely with a Fortune 100 client, the goal was to develop a strategic marketing plan for a yet to be released
national service product with the goal to increase sales and brand image. Lack of senior marketing skills, short execution
schedule and limited budget drove the need for talent outside of the company. Working with Metric Marketing Group, the
client was able to quickly define the project. MMG then worked closely with various client product groups to discover the
internal status of the program, detail and analyze the service features and price points and offer competitive market analysis.
From this a recommendation to target vertical market segments was also developed. MMG was able to deliver the client a
timely, cost effective strategic marketing plan with measurable results.
Vertical Market Programs
Competition today is global and fierce. The approach of offering a product or service to a large ill-defined audience often
wastes marketing dollars and does not allow for measurable results. Selecting a vertical target market increases product
penetration and band recognition. MMG has defined numerous vertical market programs for Fortune 100 companies.
Working closely with the client we conduct market research to define customers, product/service features, competitors and
market opportunities, MMG has crafted strategic vertical market programs for new and existing products. The success is
measured in new customers, new applications and well defined sales programs.
Industry Events/Product launches
Annual events which include clients, media, analysts, developers, or sales teams take huge amounts of time and talent away
from the already frantic work schedule. Acting as an extension of your marketing team, MMG has senior marketing expertise
to help manage a major conference or product event. Media trained and savvy, MMG has the experience and the stature to
assist with even the most demanding audience including industry pundits.
Whether organizing a speaker series or keynote address, MMG can execute with excellence offering executive
presentation or speech writing, media training and media relations. MMG has years of experience in analyst relations,
corporate press relations, industry consortiums, major high tech events and trade shows, sales conferences and annual
meetings on an international level.
Marketing and Event Management for Non Profit Organizations
Large non-profit organizations often have a signature event to raise funds. Too often these events require huge amounts of
staff and volunteer hours with minimal returns. MMG has the experience of aiding non-profit entities in defining audience,
sponsors and increasing attendees and dollars per guest spent. By offering ideas for creative marketing themes to
differenciate the event, clearly defining the target audience and sponsors, maximizing in-kind donations and lowering costs,
Portland area non profits have been able to actualize an increase in the measurable results of their major events.
Working closely with a Fortune 100 client, the goal was to develop a strategic marketing plan for a yet to be released
national service product with the goal to increase sales and brand image. Lack of senior marketing skills, short execution
schedule and limited budget drove the need for talent outside of the company. Working with Metric Marketing Group, the
client was able to quickly define the project. MMG then worked closely with various client product groups to discover the
internal status of the program, detail and analyze the service features and price points and offer competitive market analysis.
From this a recommendation to target vertical market segments was also developed. MMG was able to deliver the client a
timely, cost effective strategic marketing plan with measurable results.
Vertical Market Programs
Competition today is global and fierce. The approach of offering a product or service to a large ill-defined audience often
wastes marketing dollars and does not allow for measurable results. Selecting a vertical target market increases product
penetration and band recognition. MMG has defined numerous vertical market programs for Fortune 100 companies.
Working closely with the client we conduct market research to define customers, product/service features, competitors and
market opportunities, MMG has crafted strategic vertical market programs for new and existing products. The success is
measured in new customers, new applications and well defined sales programs.
Industry Events/Product launches
Annual events which include clients, media, analysts, developers, or sales teams take huge amounts of time and talent away
from the already frantic work schedule. Acting as an extension of your marketing team, MMG has senior marketing expertise
to help manage a major conference or product event. Media trained and savvy, MMG has the experience and the stature to
assist with even the most demanding audience including industry pundits.
Whether organizing a speaker series or keynote address, MMG can execute with excellence offering executive
presentation or speech writing, media training and media relations. MMG has years of experience in analyst relations,
corporate press relations, industry consortiums, major high tech events and trade shows, sales conferences and annual
meetings on an international level.
Marketing and Event Management for Non Profit Organizations
Large non-profit organizations often have a signature event to raise funds. Too often these events require huge amounts of
staff and volunteer hours with minimal returns. MMG has the experience of aiding non-profit entities in defining audience,
sponsors and increasing attendees and dollars per guest spent. By offering ideas for creative marketing themes to
differenciate the event, clearly defining the target audience and sponsors, maximizing in-kind donations and lowering costs,
Portland area non profits have been able to actualize an increase in the measurable results of their major events.
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